gamescom — Brand Experience
Large-scale live marketing for millions of gaming fans at the world's biggest gaming expo. Full project ownership: concept alignment, budget management, on-site execution and debrief.
Senior Marketing Manager · Berlin
Brands in motion.
Internet Culture at the core.
Live marketing, creator-driven campaigns, and strategic partnerships across eSports, gaming, and entertainment - built for Gen Y & Z.
Selected work
Highlight projects
KOL Campaigns - Culture-First Storytelling
Creator-led brand narratives that speak natively to Gen Y & Z. From identifying the right voices to delivering scalable content campaigns with measurable impact.
Partnership Strategy - ParookaVille & joyn
Securing and managing high-profile partnerships with leading industry events and original IPs, aligning brand goals with audience opportunities and driving measurable long-term brand growth.
About
Versatile. Driven. Culture-native.
I'm a senior marketing professional and business development strategist with a proven track record in strategic growth and innovative campaign execution - with a focused lense on Internet culture for the past eight years.
I excel in developing brand strategies, leading cross-functional teams and telling compelling stories that resonate with consumers and key opinion leaders alike. My deep understanding of Gen Y and Z target audiences and my entrepreneurial mindset have enabled me to consistently identify new opportunities and deliver long-term brand success.
- 10+Years in live marketing
- 8+Years in creator ecosystem focus
- ∞Coffees consumed in Berlin